__________ is a formal method for uniting all the promotional efforts of an organization to make them more consistent with each other and more responsive to the organization's customers and stakeholders.
A) CRM
B) IMC
C) Stakeholder management
D) Publicity

Question

Quizplus · Accepted Answer

IMC (Integrated Marketing Communications) formalizes the promotional efforts of an organization by bringing together all aspects of marketing communication such as advertising, sales promotion, public relations, personal selling and direct marketing. IMC aims to create consistency between all messages and make them more responsive to the organization’s customers and stakeholders.

__________ Is a Formal Method for Uniting All the Promotional