A positive relationship exists between innovative consumer behaviour and heavy usage of a product or service.

Question

Quizplus · Accepted Answer

Innovative consumer behaviour refers to the willingness of consumers to adopt new products or services. Heavy usage of a product or service implies that the consumer is satisfied with the product and hence may be more willing to try out new variations or upgraded versions of the same product. Therefore, there is a positive relationship between a consumer's innovative behaviour and their heavy usage of a product or service.

A Positive Relationship Exists Between Innovative Consumer Behaviour and Heavy