Consumer innovators are more socially accepted and socially involved than noninnovators.
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Q87: Consumer innovators are low-risk perceivers.
Q89: Define and give examples of the four
Q90: Purchase time refers to the amount of
Q91: Longer purchase times typically lead to faster
Q93: Noninnovators seem to find new products threatening
Q95: Consumer innovators provide other consumers with information
Q96: Innovators tend to watch more television than
Q97: Innovative behavior can be an expression of
Q103: The traditional five adopter categories present in
Q110: Consumer innovators are not as interested as
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