The difference between the diffusion of innovations process and the adoption process is that the adoption process represents the macro view while the diffusion process represents the micro view.

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The diffusion of innovations process represents the macro view as it involves the spread of a new idea, practice, or product through a population or society, while the adoption process represents the micro view, focusing on the stages through which an individual or other decision-making unit passes in accepting a new idea, practice, or product.

The Difference Between the Diffusion of Innovations Process and the Adoption