The demographics of consumer innovators are different from non-innovators. Which of the following is not necessarily a characteristic of a consumer innovator?
A) Relatively young.
B) More likely to be formally educated.
C) Financially more secure.
D) More likely to be male than female.

Question

Quizplus · Accepted Answer

The statement "More likely to be male than female" is not necessarily true. While some studies have shown a higher percentage of male innovators, there are also many female innovators. Therefore, D is not necessarily a characteristic of a consumer innovator.

The Demographics of Consumer Innovators Are Different from Non-Innovators