The approach that focuses on the features inherent in the product itself and on the effects these features are likely to have on consumers' established usage patterns deals with a:
A) product-oriented definition.
B) firm-oriented definition.
C) consumer-oriented definition.
D) market-oriented definition.

Question

Quizplus · Accepted Answer

The approach described is centered on the features of the product itself, rather than the needs or desires of the consumers (consumer-oriented) or the goals and aspirations of the company producing the product (firm-oriented). Therefore, it is best categorized as a product-oriented definition. It does include considerations of how the features will affect consumer behavior (established usage patterns), but the focus is still on the product. It is not a market-oriented definition, which would consider the broader market and competition.

The Approach That Focuses on the Features Inherent in the Product