Discontinuous innovation is:
A) not disruptive with regards to established patterns of consumption, but does alter established behaviour patterns.
B) slightly disruptive with regards to new patterns of consumption, but still does not alter established behaviour patterns.
C) slightly disruptive with regards to established patterns of consumption, but still does not alter established behaviour patterns.
D) not disruptive.

Question

Quizplus · Accepted Answer

Discontinuous innovation refers to a type of innovation that disrupts established patterns of consumption and alters established behavior patterns. However, it is only slightly disruptive, meaning that it does not completely change consumer behavior. Choice C accurately captures this definition. Choices A and B incorrectly suggest that discontinuous innovation is not disruptive, while choice D is too broad and does not provide any specific information about the degree of disruption caused by discontinuous innovation.

Discontinuous Innovation Is