Marketing aimed at creating strong, lasting relationships with a core group of customers has been identified as:
A) long-term marketing.
B) residual marketing.
C) bond marketing.
D) relationship marketing.

Question

Quizplus · Accepted Answer

Relationship marketing is aimed at creating strong, lasting relationships with a core group of customers. It focuses on building loyalty and trust with customers, rather than just making one-time sales. The goal is to create a long-term relationship that is mutually beneficial for both the customer and the business.

Marketing Aimed at Creating Strong, Lasting Relationships with a Core