Which of the following is not one of the major reasons for the development of relationship marketing programs?
A) The abundance of choice.
B) Consumers' feelings of entitlement.
C) Consumers feel more financially secure today than they did in the past.
D) Time scarcity.

Question

Quizplus · Accepted Answer

The development of relationship marketing programs is largely driven by factors such as the abundance of choice, consumers' feelings of entitlement, and time scarcity. The option that does not fit with these major reasons is C, as consumers feeling more financially secure than they did in the past is not directly related to the need for relationship marketing programs.

Which of the Following Is Not One of the Major