The _____ consists of brands the consumer excludes from purchase consideration because they are felt to be unacceptable or seen as inferior.
A) inert set
B) inept set
C) evoked set
D) consideration set

Question

Quizplus · Accepted Answer

The inept set consists of brands that are considered unacceptable or inferior by the consumer and therefore are excluded from purchase consideration. The evoked set and consideration set refer to brands that are actively being considered for purchase, and the inert set refers to brands that are not currently being considered but may come to mind in the future.

The _____ Consists of Brands the Consumer Excludes from Purchase