Which of the following factors is not likely to increase pre-purchase search?
A) First-time purchase.
B) New products.
C) Highly satisfactory experience with a previous brand.
D) Large variation in features.

Question

Quizplus · Accepted Answer

A highly satisfactory experience with a previous brand is likely to decrease pre-purchase search, as the consumer has already established trust and loyalty towards the brand. The other factors are likely to increase pre-purchase search, as first-time purchases require more information gathering, new products may be unfamiliar, and large variations in features may require more research to make an informed decision.

Which of the Following Factors Is Not Likely to Increase