Ron was uncomfortable segmenting on the basis of social class alone. A marketing consultant agreed and suggested that he incorporate into his analysis the variable of:
A) education.
B) lifestyle.
C) occupation.
D) geodemographics.
Correct Answer:
Verified
Q25: Which of the following is not a
Q26: The opportunity for a marketer to match
Q27: When the inputs of postcode and residence-neighbourhood
Q28: To reach a desired target market, researchers
Q29: In the _ approach to measuring social
Q31: When selected community informants make initial judgments
Q32: In the subjective measure approach to social
Q33: The major shortcoming of the subjective measure
Q34: The feeling of social group membership amongst
Q35: The _ approach for measuring social class
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