To reach a desired target market, researchers using objective measures to measure social class match the ______ profiles of their target audience to the audience profiles of selected advertising media.
A) geodemographic
B) socioeconomic
C) psychographic
D) personality

Question

Quizplus · Accepted Answer

Socioeconomic profiles are used to measure social class and are commonly used to match target audience profiles to selected advertising media. Geodemographic profiles refer to the study of the demographics of specific geographic locations. Psychographic profiles refer to the study of personality, values, attitudes, and other psychological characteristics of individuals. Personality profiles focus solely on the characteristics that make up an individual's personality.

To Reach a Desired Target Market, Researchers Using Objective Measures