When a strong negative cue is eventually forgotten, leaving the brand name and persuasive message, advertisers would be said to have benefited from:
A) pain-oriented advertising.
B) abrasive advertising.
C) agony advertising.
D) antagonistic advertising.

Question

Quizplus · Accepted Answer

This phenomenon is referred to as "abrasive advertising." It involves using a strong, often negative, cue or message that initially grabs attention but may be forgotten over time, leaving the brand name and persuasive message in the consumer's memory.

When a Strong Negative Cue Is Eventually Forgotten, Leaving the Brand