When an advertisement for a quality frying pan features a chef as an endorser, this ad is employing a(an) _____ appeal.
A) common man
B) expert
C) celebrity
D) executive

Question

Quizplus · Accepted Answer

The use of a chef as an endorser in an advertisement for a frying pan suggests an expert appeal. The chef is presented as an authority figure with expertise in cooking and is therefore likely to influence the target audience in a positive way.

When an Advertisement for a Quality Frying Pan Features a Chef