Which of the following groups is considered the most influential reference group for consumer behaviour?
A) Friendship groups.
B) Shopping groups.
C) Family.
D) Consumer action groups.

Question

Quizplus · Accepted Answer

Family is considered the most influential reference group for consumer behaviour as they have the most direct and long-lasting influence on an individual's attitudes, beliefs, and values towards consumption. Friendship groups, shopping groups, and consumer action groups can also have an impact, but typically to a lesser extent than one's close family members.

Which of the Following Groups Is Considered the Most Influential