The elaboration likelihood model (ELM) proposes the more global view that consumer attitudes are changed by two distinctly different 'routes to persuasion': a central route and a peripheral route.

Question

Quizplus · Accepted Answer

The statement accurately describes the two routes to persuasion proposed by the elaboration likelihood model. The central route involves a careful and thoughtful evaluation of the message arguments, while the peripheral route relies on peripheral cues and superficial aspects of the message.

The Elaboration Likelihood Model (ELM) Proposes the More Global View