According to the attitude-toward-object model, the consumer's attitude toward a product is a function of:
A) price.
B) communication messages the consumer receives.
C) the presence or absence of certain product-specific beliefs or attitudes.
D) the consumer's intention to behave in a certain way.

Question

Quizplus · Accepted Answer

According to the attitude-toward-object model, the consumer's attitude toward a product is based on their product-specific beliefs or attitudes, such as the perceived quality, features, benefits, and disadvantages of the product. Price and communication messages may influence the consumer's attitude indirectly by shaping their beliefs about the product, but they are not the direct determinants of attitude. The consumer's intention to behave in a certain way may be a consequence of their attitude, but it is not the same as attitude itself.

According to the Attitude-Toward-Object Model, the Consumer's Attitude Toward a Product