The component of the tricomponent attitude model that is evaluative in nature is the:
A) affective component.
B) cognitive component.
C) conative component.
D) value expression component.

Question

Quizplus · Accepted Answer

The affective component is the part of the tricomponent attitude model that is evaluative in nature, as it involves the emotional reactions and feelings associated with a particular attitude object. The cognitive component relates to beliefs and thoughts about the attitude object, while the conative component concerns intentions and actions towards the object. The value expression component is not a part of the tricomponent model.

The Component of the Tricomponent Attitude Model That Is Evaluative