Consumers act on the basis of perception, not on the basis of objective reality.

Name: Consumers act on the basis of perception, not on the basis of objective reality.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Consumers make purchasing decisions based on their perception of a product or brand, which may not always align with the objective reality of the product. This is why marketing and branding efforts often focus on shaping consumer perceptions.

Consumers Act on the Basis of Perception, Not on the Basis