Cues that are _______ include the physical characteristics of the product, such as size, colour, flavour or aroma, and are sometimes used to judge product quality.
A) extrinsic
B) intrinsic
C) positive
D) negative

Question

Quizplus · Accepted Answer

Intrinsic cues are the physical characteristics of the product, and are often used by consumers to judge quality. Extrinsic cues, on the other hand, are external factors such as packaging, brand name, or price, that can also influence consumer perception and purchasing decisions. Positive and negative cues are not relevant in this context.

Cues That Are _______ Include the Physical Characteristics of the Product