The production-oriented approach to marketing is when marketers define their markets in terms of the needs they presume to satisfy, not in terms of the products they sell.
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Q96: The measurement of motives:
A) depends on hypothetical
Q97: The desire for friendship, acceptance and belonging
Q98: The psychoanalyst that adapted Freud's psychoanalytical techniques
Q99: Some psychologists believe in the existence of
Q100: The practitioner regarded as providing the basis
Q102: Higher-order needs are fulfilled as lower-order needs
Q103: Motivation can best be described as the
Q104: Researchers agree that positive drives are needs,
Q105: Motivation is a highly dynamic construct that
Q106: Motivation drives individuals to engage in behaviours
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