The psychoanalyst that adapted Freud's psychoanalytical techniques to study consumer buying habits was:
A) Abraham Maslow.
B) Ernest Dichter.
C) Henry Murray.
D) Karen Horney.

Question

Quizplus · Accepted Answer

Ernest Dichter is known as the psychoanalyst who adapted Freud's psychoanalytical techniques to study consumer buying habits. He applied concepts such as motivation, subconscious desires, and emotional associations to understand consumer behavior.

The Psychoanalyst That Adapted Freud's Psychoanalytical Techniques to Study Consumer