What is the major disadvantage of demographic market segmentation?
A) Demographic information is not easy to obtain.
B) Consumers often do not want to disclose this type of information.
C) It tends to be one-dimensional and does not differentiate between brands.
D) It is not very useful to companies with a distinguished brand.

Question

Quizplus · Accepted Answer

The major disadvantage of demographic market segmentation is that it tends to be one-dimensional and does not differentiate between brands. It only focuses on basic demographic information such as age, gender, income, and education level, which may not provide enough insights into consumer preferences and behavior. Therefore, companies may struggle to create effective marketing strategies and may not be able to differentiate themselves from their competitors.

What Is the Major Disadvantage of Demographic Market Segmentation