Personality traits and lifestyle of a consumer are:
A) factual, consumer-rooted variables.
B) cognitive, consumption specific variables.
C) cognitive, consumer-rooted variables.
D) factual, consumption-specific variables.

Question

Quizplus · Accepted Answer

Personality traits and lifestyle of a consumer are both cognitive, consumer-rooted variables. Personality traits are enduring characteristics of an individual, and lifestyle is the way a person lives, including their daily activities, interests, and opinions. Both of these factors are related to the individual consumer and how they behave in the marketplace, making them consumer-rooted variables.

Personality Traits and Lifestyle of a Consumer Are