Question 1

An important trend for Web 2.0 and beyond is the exponential growth of data through new sensors, such as information added through RFID technology, smartphones, cameras, camcorders, GPS devices, and other sensory input, which are adding far more information than crowdsourcing and social media.

Accepted Answer

This statement is true. The proliferation of new sensors and technologies has resulted in an exponential increase in data collection, which is adding more information to the pool than crowdsourcing and social media alone.

Question 2

E-commerce involves the buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between all entities except governments.

Accepted Answer

E-commerce involves the buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between all entities, including governments.

Question 3

To assess the usability of a site, the designers of the site can ask visitors to perform a sequence of tasks and observe the problems they encounter.

Accepted Answer

This is a common method used in user testing to identify usability issues on a website or application. The testers observe the users as they perform tasks and note any issues they encounter, such as confusing navigation or unclear instructions. This feedback can then be used to make improvements to the site's design and functionality.

Question 4

AJAX is a mix of technologies that builds on Javascript and draws on live data to create interactive online displays.

Accepted Answer

AJAX stands for Asynchronous Javascript and XML, and it combines several technologies including Javascript, XML, HTML, and CSS to enable the creation of dynamic, interactive web pages that can update content without requiring a full page refresh.

Question 5

For using the web, mouse foot pedals, screen readers, Braille displays, head-mounted pointers, joysticks, and speech-to-text translators for the deaf can all improve access.

Accepted Answer

These are all examples of assistive technologies that can improve web accessibility for individuals with disabilities.

Question 6

File transfer protocol (ftp://) is a transmission protocol which indicates that the resource is a file to be transferred.

Accepted Answer

The protocol ftp:// indicates that the resource being accessed is a file to be transferred.

Question 7

Web 2.0 is less about the ways in which people and organizations are using the web than about the technologies.

Accepted Answer

Web 2.0 is more about the ways in which people and organizations are using the web, such as social media, user-generated content, and collaborative platforms, rather than the specific technologies themselves.

Question 8

Electronic filing of tax forms on government websites is an example of a government to consumer relationship.

Accepted Answer

The answer of Electronic filing of tax forms on government...

Question 9

Mobile developers must make the best possible use of screen real estate in order to take advantage of m-commerce.

Accepted Answer

Screen real estate is a valuable and limited resource on mobile devices, so developers must utilize it efficiently to create effective m-commerce experiences.

Question 10

Creating text-only alternative versions for devices such as PDA or mobile phone reduces the web accessibility of a site.

Accepted Answer

Providing text-only alternative versions for devices such as PDA or mobile phone actually improves the web accessibility of a site by accommodating users who may have visual or cognitive disabilities by providing an alternative way to access the content.

Question 11

Overall spending for online ad campaigns worldwide is lower than for television.

Accepted Answer

According to the latest research, overall spending for online ad campaigns has surpassed TV ad spending in 2017 and the trend is expected to continue.

Question 12

The success of e-commerce depends heavily on its security and the perceptions people have about its trustworthiness.

Accepted Answer

E-commerce involves sensitive information such as credit card details and personal information. If customers do not trust the security of the website or the business, they are unlikely to make purchases, leading to a loss in revenue for the e-commerce business. Therefore, security and trustworthiness are crucial for the success of e-commerce.

Question 13

Addictinggames.com is a website that offers casual amusement such as shooting games and celebrity spoofs. The games are free, but the site's ads target the likely players based on their demographic information. The primary web goal of this organization is to sell products or services.

Accepted Answer

The primary web goal of Addictinggames.com is to provide casual amusement through free games, not to sell products or services. While they do display ads that target likely players based on demographic information, their main focus is on providing entertainment.

Question 14

Online magazines usually have the primary web goal of informing or entertaining the audience.

Accepted Answer

Online magazines typically aim to inform or entertain their audience through articles, videos, and other content.

Question 15

The website of an international human rights organization stores a large database of information and provides a search functionality to make it easier for their visitors to locate desired information. However, it fails to be effective since the search functionality is limited to the website rather than the whole web.

Accepted Answer

The effectiveness of a search functionality on a website is determined by its ability to efficiently locate information within that specific website, not by its ability to search the whole web.

Question 16

Web marketers launch link-building campaigns to improve their brand image.

Accepted Answer

Link-building campaigns are primarily launched to improve a website's search engine rankings and visibility, not directly to improve brand image.

Question 17

An organization that has the primary goal of selling products and services needs to have a smooth and convenient checkout process to maintain customer satisfaction.

Accepted Answer

A smooth and convenient checkout process can lead to a positive customer experience, which can increase customer loyalty and ultimately drive sales for the organization.

Question 18

Not all devices connected to the Internet have a unique IP address.

Accepted Answer

The answer of Not all devices connected to the Internet...

Question 19

AJAX is used by ad networks to track customer behavior across all their client websites.

Accepted Answer

AJAX (Asynchronous JavaScript and XML) is a technique for creating fast and dynamic web pages, allowing parts of a web page to be updated without reloading the whole page. It is not specifically used by ad networks to track customer behavior; tracking is typically done using cookies, web beacons, or other tracking technologies.

Question 20

Search engine marketing is far less intrusive than banner ads or pop-up windows.

Accepted Answer

Search engine marketing involves targeting users who are actively searching for a product or service, making it less intrusive than banner ads or pop-up windows that can interrupt a user's browsing experience.

Quiz 6: The Web, E-Commerce, and M-Commerce