Allaboutgadgets.com, a review website for electronic gadgets, serves ads based on the location of the visitor. Which of the following is the most important factor that helps the site identify the visitor's location?
A) the protocol identifier of the visitor
B) the IP address of the visitor
C) the top-level domain of the visitor
D) the web browser used by the visitor

Question

Quizplus · Accepted Answer

The IP address of the visitor is the most important factor that helps identify their location as it provides a unique numerical identifier for their device and is associated with a specific geographic location. The protocol identifier, top-level domain and web browser used by the visitor do not have direct correlation to their location.