Which of the following statements describes the product differentiation strategy?
A) special features for which customers are willing to pay more
B) products sold in more than one market at different price levels
C) prices of product or service are held at moderate levels
D) products sold to the entire market

Question

Quizplus · Accepted Answer

The product differentiation strategy involves offering special features or attributes that make a product unique and for which customers are willing to pay more. This allows a company to set its prices higher than its competitors while still maintaining a loyal customer base.

Which of the Following Statements Describes the Product Differentiation Strategy