"The value chain does not end when the buyer pays for the product or service." Which of the following statements contradicts this judgment?
A) Customer orientation is the key to success in modern business.
B) Value chain includes all components that add value to a product or service.
C) Total value transfer of tangible goods happens at the point of sale.
D) Marketing success should be measured in terms of customer satisfaction.

Question

Quizplus · Accepted Answer

The statement "Total value transfer of tangible goods happens at the point of sale" contradicts the original judgment because it implies that the value chain does end at the point of sale.

"The Value Chain Does Not End When the Buyer Pays