marketing mix refers to
A) the selection of product benefits and attributes that are to be added to or subtracted from a given product to create variations within a product line.
B) the specific ratio within a budget that divides resources between advertising, sales promotion, and personal selling.
C) the marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem.
D) the allocation of resources within a firm towards individual marketing programs.
E) the environmental forces-social, economic, technological, competitive, and regulatory-that impact the marketing decisions for a particular product at any given time.

Question

Quizplus · Accepted Answer

The marketing mix is the set of controllable factors that a marketing manager can use to solve a marketing problem. These factors include product, price, promotion, and place (also known as distribution). The marketing mix can be adjusted to meet the needs and wants of a particular target market.

Marketing Mix Refers to