United States Army recently has been both praised and criticized for its use of a popular video game-America's Army,which is designed to reach potential recruits.The game's creator,Colonel Casey Wardynski,wanted to provide a sense of the training and teamwork one could find in the military environment.The game is designed for "boys 14 years or older," which represent the Army's __________.
A) mass market
B) actual recruits
C) restricted market
D) target market
E) untapped market

Question

Quizplus · Accepted Answer

The phrase "target market" refers to the group of consumers that a particular product or service is intended to appeal to, and in this case, the Army created America's Army with the intention of targeting potential recruits. Therefore, choice D, "target market," is the most appropriate answer. A is incorrect because "mass market" refers to a broader audience that includes both potential and current customers. B is incorrect because the game is not exclusively marketed to actual recruits. C is incorrect because there are no explicit restrictions on who can play the game, as it is rated for ages 14 and up. E is incorrect because the game is not aimed at an untapped market, and it is likely that the Army already has some degree of brand recognition and interest from potential recruits.

United States Army Recently Has Been Both Praised and Criticized