of the weaknesses inherent in the use of the BCG business portfolio analysis is that it
A) causes dissension between different divisions when one is labeled a "star" and another a "dog."
B) reduces employee motivation to move a low valued SBU to a higher one.
C) considers too many SBU factors beyond market growth rate and relative market share.
D) does not require sales forecasts in order to be implemented.
E) is often difficult to obtain the needed information to place SBUs in the matrix correctly.
Correct Answer:
Verified
Q192: Q193: Solarcom is a 30-year-old information technology company Q194: of the strengths inherent in the use Q195: with a low share of slow-growth markets Q196: BCG has given specific names and descriptions Q198: its business portfolio analysis,an organization's SBUs often Q199: BCG has given specific names and descriptions Q200: 2003,Kodak's traditional film sales were an $8 Q202: technique that helps a firm search for Q232: Diversification refers to the marketing strategy of
A)
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