with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as __________.
A) dogs
B) cash cows
C) stars
D) question marks
E) hedgehogs

Question

Quizplus · Accepted Answer

According to the BCG Matrix, "dogs" represent products or business units that have a low market share in slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization. This is in contrast to "cash cows," which have a high market share in slow-growth markets and generate a lot of cash for the organization. "Stars" represent products or business units with high market share in high-growth markets, while "question marks" represent products or business units with low market share in high-growth markets that may have potential. "Hedgehogs" is not a term typically used in the BCG Matrix.

With a Low Share of Slow-Growth Markets That May Generate