the VALS framework,consumers motivated by ideals are guided by knowledge and principle.__________ choose familiar products and brands,favor American-made products,and are generally brand loyal.
A) Believers
B) Thinkers
C) Makers
D) Experiencers
E) Achievers

Question

Quizplus · Accepted Answer

Believers, according to the VALS framework, are motivated by ideals and therefore guided by knowledge and principle. They tend to choose familiar products and brands, favor American-made products, and are generally brand loyal.

The VALS Framework,consumers Motivated by Ideals Are Guided by Knowledge