Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.Prior to doing so,few consumers considered freshness an issue.Pepsi is trying to change consumers' attitudes toward its soft drinks by
A) changing beliefs about the extent to which a brand has a specific attribute.
B) changing the perceived importance of a specific attribute.
C) adding a new attribute.
D) reducing perceived risk.
E) providing stimulus generalization.

Question

Quizplus · Accepted Answer

Pepsi-Cola is attempting to change consumers' attitudes by changing the perceived importance of freshness as a product attribute. By stamping freshness dates on its cans, Pepsi is suggesting to consumers that freshness is a crucial factor to consider when choosing a soft drink. By doing so, Pepsi aims to shift consumers' priorities and increase the perceived value of its product based on its freshness attribute. Therefore, the best choice is B, as the company is trying to change the perceived importance of a specific attribute.

Pepsi-Cola Made "Freshness" an Important Product Attribute When It Stamped