Which of the following statements about subliminal perception is most accurate?
A) The Federal Communications Commission (FCC) believes that subliminal perception is effective with a sizeable number of consumers.
B) Subliminal messages are illegal in the United States.
C) Subliminal messages are more effective now due to the advances in computer-generated images and graphics in movies and TV programs.
D) About half of U.S. consumers think that subliminal messages can cause them to buy things they don't want.
E) The use of subliminal messaging is monitored by the Better Business Bureau.

Question

Quizplus · Accepted Answer

According to research, about half of U.S. consumers believe that subliminal messages can cause them to buy things they don't want. None of the other statements are accurate - the FCC does not believe that subliminal perception is effective, while subliminal messages are not necessarily illegal in the United States. Advances in graphics and images may make subliminal messages more visually appealing, but they are not necessarily more effective. Finally, the Better Business Bureau does not monitor the use of subliminal messaging.

Which of the Following Statements About Subliminal Perception Is Most