an attempt to sell more soft drinks and popcorn,a theater owner embedded very brief messages during the movie trailers before showing the feature film.The messages,which flashed on the screen for such a short time that moviegoers were not consciously aware of the messages,urged consumers to "Drink Coke" and to "Eat Popcorn." Research showed the messages were largely ineffective.This example suggests that
A) selective perception overrides advertising messages.
B) selective exposure is difficult for marketers to surmount.
C) subliminal messages may have limited effects on behavior.
D) subliminal perception enables marketers to take advantage of consumers.
E) the messages violated the concept of selective comprehension.

Question

Quizplus · Accepted Answer

This example suggests that subliminal messages may have limited effects on behavior. While the messages were embedded in the movie trailers, they were too brief for moviegoers to consciously perceive and therefore did not have a significant impact on their behavior. This supports the idea that subliminal messages may have limited effectiveness in advertising.

An Attempt to Sell More Soft Drinks and Popcorn,a Theater