Which of the following statements concerning evaluative criteria is most accurate?
A) If the alternatives in a consideration set don't really satisfy them, people are not willing to continue the information search.
B) Consumers often have several criteria for evaluating products.
C) Evaluative criteria represent objective rather than subjective attributes.
D) Evaluative criteria represent subjective rather than objective attributes.
E) Ultimately, the most important evaluative criterion is price.

Question

Quizplus · Accepted Answer

Consumers often have several criteria for evaluating products. Evaluative criteria can be objective, such as price or quality, or subjective, such as style or taste. People may also have different priorities for different products, so multiple criteria can be important in the evaluation process. Option A is not entirely accurate as people may continue searching for alternatives even if they are not satisfied with the current consideration set. Option C and D are both incorrect as evaluative criteria can be both objective and subjective. Option E is also incorrect as the most important evaluative criterion can vary based on the product and the consumer.

Which of the Following Statements Concerning Evaluative Criteria Is Most