information search stage clarifies the problem for the consumer by: (1)__________; (2)yielding brand names that might meet the criteria; and (3)developing the consumer value perception that each alternative presents.
A) determining appropriate price ranges
B) selecting the type of purchase outlet
C) suggesting criteria to use for the purchase
D) minimizing cognitive dissonance
E) establishing a purchase timeline

Question

Quizplus · Accepted Answer

The information search stage suggests criteria to use for the purchase, which helps clarify the problem for the consumer by narrowing down the options and understanding what factors are important in the decision-making process. This stage also yields brand names that might meet the criteria and helps the consumer develop their value perception of each alternative. Determining appropriate price ranges, selecting the type of purchase outlet, establishing a purchase timeline, and minimizing cognitive dissonance are not necessarily functions of the information search stage.

Information Search Stage Clarifies the Problem for the Consumer By