There are five stages in the consumer purchase decision process.The third stage is __________.
A) information search
B) purchase decision
C) alternative evaluation
D) postpurchase behavior
E) problem recognition

Question

Quizplus · Accepted Answer

The third stage in the consumer purchase decision process is alternative evaluation. This is when consumers evaluate the different options they have identified during the information search stage and weigh the pros and cons of each option to determine which one best meets their needs or preferences.

There Are Five Stages in the Consumer Purchase Decision Process