There are five stages in the consumer purchase decision process.The first stage is __________.
A) information search
B) purchase decision
C) alternative evaluation
D) postpurchase behavior
E) problem recognition

Question

Quizplus · Accepted Answer

The first stage in the consumer purchase decision process is problem recognition, which occurs when the consumer realizes they have an unfulfilled need or want. The other stages are information search, alternative evaluation, purchase decision, and postpurchase behavior.

There Are Five Stages in the Consumer Purchase Decision Process