five stages a buyer passes through in making choices about which product and service to buy is called the _________.
A) information decision process
B) purchase decision process
C) alternative evaluation process
D) postpurchase behavior process
E) problem recognition process

Question

Quizplus · Accepted Answer

The five stages a buyer passes through in making choices about which product and service to buy is called the purchase decision process. This process includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Therefore, option B, the purchase decision process, is the best choice.

Five Stages a Buyer Passes Through in Making Choices About