80/20 rule is most closely related to which consumer segmentation variable?
A) geographic.
B) psychographic
C) benefits sought
D) geographic
E) usage rate

Question

Quizplus · Accepted Answer

The 80/20 rule, also known as the Pareto Principle, is most closely related to usage rate, as it suggests that 80% of a company's sales often come from 20% of its customers, highlighting the importance of identifying and targeting heavy users.

80/20 Rule Is Most Closely Related to Which Consumer Segmentation