Samsung sells its target markets many different types of TVs.The larger TVs can be outfitted with surround sound at a higher price than the smaller ones.Samsung is using which type of segmentation variable in this example?
A) demographic segmentation
B) psychographic segmentation
C) behavioral segmentation
D) geographic segmentation
E) socioeconomic segmentation

Question

Quizplus · Accepted Answer

Samsung is using behavioral segmentation by segmenting their target markets based on the behavior of purchasing larger TVs and willingness to pay for additional features like surround sound.

Samsung Sells Its Target Markets Many Different Types of TVs