Kellogg's different types of cereals are each targeted at a different type of user.This is an example of multiple products aimed at multiple markets.Manufacturing these different cereals is clearly more expensive than producing one,but seems worthwhile if it adds to the manufacturer's sales revenues and profits,serves customers' needs better,and
A) conforms to all FDA guidelines.
B) creates economy of scale.
C) doesn't reduce quality or increase price.
D) decreases the cost of the physical plant.
E) stabilizes the sales revenues and profits.

Question

Quizplus · Accepted Answer

The multiple products aimed at multiple markets strategy would only be worth the added expense if it does not reduce the quality or increase the price of the products. Additionally, serving customers' needs better can lead to increased sales and profits. The other choices are not directly related to the situation described.

Kellogg's Different Types of Cereals Are Each Targeted at a Different