Kellogg's different cereals are each targeted at a different type of user.This is an example of multiple products aimed at multiple markets.Manufacturing these different cereals is clearly more expensive than producing one but seems worthwhile if it adds to the manufacturer's sales revenues and profits,doesn't reduce quality or increase price,and
A) conforms to all FDA guidelines.
B) uses the same promotion and packaging for all segments.
C) decreases the cost of the physical plant.
D) stabilizes the sales revenues and profits.
E) better serves customers' needs.

Question

Quizplus · Accepted Answer

The different cereals being targeted at different types of users shows that Kellogg's is attempting to serve the specific needs of those individuals. This is likely to increase customer satisfaction and loyalty, which can lead to greater sales revenues and profits in the long run.

Kellogg's Different Cereals Are Each Targeted at a Different Type