basic test of the usefulness of the market segmentation process is whether it leads to tangible marketing actions that can
A) increase sales and profitability.
B) stand up to legal scrutiny.
C) be socially responsible.
D) create sustainable demand.
E) create innovation.

Question

Quizplus · Accepted Answer

The main purpose of market segmentation is to identify distinct groups of customers with different needs and preferences. This information can then be used to develop targeted marketing strategies that are more likely to resonate with these groups, leading to increased sales and profitability. Therefore, the usefulness of market segmentation should ultimately be measured by its ability to drive tangible marketing actions that result in improved business performance. Options B, C, D, and E are not directly related to the purpose of market segmentation.

Basic Test of the Usefulness of the Market Segmentation Process