analysis of the pillow market using a market-product grid suggests that the most important segment to target is
A) side sleepers.
B) sleepers with sleep disorders, such as sleep apnea.
C) sleepers with annual incomes of $50,000 and over.
D) back sleepers.
E) stomach sleepers.

Question

Quizplus · Accepted Answer

The market-product grid suggests that the most important segment to target is side sleepers, as they comprise a large portion of the pillow market and have specific needs related to pillow height and support. Sleepers with sleep disorders such as sleep apnea may require specialized pillows, but they are a smaller segment of the market. Sleepers with higher annual incomes may be willing to spend more on pillows, but their sleeping positions are not necessarily uniform. Back sleepers and stomach sleepers may also have different pillow needs, but they are not as significant a segment as side sleepers.

Analysis of the Pillow Market Using a Market-Product Grid Suggests