Which of the following is the most important aspect conveyed by the FedEx brand?
A) its international experience
B) differentiation and an image of quality
C) the ownership of the company
D) the nonprofit aspect of the company
E) the patent for its service

Question

Quizplus · Accepted Answer

The most important aspect conveyed by the FedEx brand is differentiation and an image of quality. FedEx is known for its reliable, fast, and efficient delivery service, which sets it apart from its competitors. The brand has also been able to maintain a high level of consistency in its service, which reinforces its image of quality.

Which of the Following Is the Most Important Aspect Conveyed