Recent surveys of consumers have indicated that while customers of many services are interested in being "relationship customers," they require that the relationship be balanced in terms of
A)honesty,a lack of prejudice,and empathy.
B)loyalty,benefits,and respect for privacy.
C)loyalty,honesty,and integrity.
D)financial benefits,product benefits,and preferential treatment.
E)financial benefits,product benefits,and personal benefits.

Question

Quizplus · Accepted Answer

The survey indicates that customers are interested in being "relationship customers," but the relationship has to be balanced in terms of loyalty, benefits, and respect for privacy. This implies that customers expect benefits such as discounts or rewards for their loyalty, and they also value their privacy and do not want their personal information to be compromised. Honesty, integrity, and empathy are also important factors in building a relationship with the customers, but they are not explicitly mentioned in the survey as the main factors for a balanced relationship. Similarly, financial benefits, product benefits, and preferential treatment or personal benefits are also important, but they are not balanced unless they are accompanied by loyalty and respect for privacy.

Recent Surveys of Consumers Have Indicated That While Customers of Many